Recently, I’ve had the opportunity to work with some very talented people. The people at the Independence Institute have asked me help promote one of their recent video projects. The new video covers the national health care debate. And yes, the primary character is one of the authors of this blog. : )
I’m simply covering marketing aspect of the video. I didn’t participate in the production of this video.
To promote the video I had two communications methods. First, the use of the social networks like twitter and facebook, to create an initial buzz. I asked two friends to post links to the video on their facebook profiles. These two friends have over 1000 friends each of facebook, making the potential audience for each for each video relatively large for just three accounts.
Second, I used google insights for search. Based on the fact that this video focused on health care, I did some searches using google insights for search, and came up with this result. If you look a the Obama Care line, you can see that there is a spike on the 25th of June. I was attempting to use insights to indicate an increase in general traffic, relative to other related search terms.
I then named the video, Obama Care. Knowing the search volume for these keywords gave this video a larger potential audience. Using insights for search also forces me, (the marketer) to to test my hypothetical titles and keyword usage against real data.
As of now the Obama Care video has performed quite well for this industry. It has received some honors from youtube and currently has more than 300 comments and almost 24,000 views.
In the past I’ve used insights for search to market some of other videos posted to youtube, like this one.
